It's really simple actually, recruit good friends who play often, don't be an asshole, and don't make it a dictatorship where it's all rules.

Harmless experimentation with lesbianism.

Blueh, Blueh keeps a guild going.

I heard my name :0

Hats keep a guild going

All you need is some friends. If you wanna base/take towers, do it with your friends! It's always more fun with people you know and can joke around with than with random people that are crazy serious about it.

Flexible and chilled out. People used to like me as a leader since I made them laugh, let them do what they wanted now and again, and don't get upset when you lose a base or whatever.