They haven't learned in 10 years, I don't think they're gonna learn anytime soon.

Also, Notch hitting it rich with Minecraft had hardly anything to do with him. Ya he made Minecraft, but most of the advertising was done by word of mouth that spread very fast and far. In fact, it kind of happened overnight. Valve Mentioned Minecraft in their blog(saying how much they play it at the office) and suddenly sales went through the roof, making it an overnight success... pretty much thanks to one blog mentioning it. It was so fast that the servers crashed and Notch lost access to his paypal because of fraud suspi-cion.