To the top.
And I'll have to disagree with any statement made defending Bose. They have great noise-cancelling headphones, but everything else (for their price) is subpar compared to other audio companies. Same goes for Skullcandy. Skullcandy's house sound seems really repetitive in all of their products. My old $60 FMJs sounded just like my friend's $20 Ink'd. I guess they aren't horrible headphones... but any $60 Sennheiser will destroy any $60 Skullcandy. The Beats problem really extends to Skullcandy and Bose just as hard.