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Yeah seasonal/holiday based towns don't really seem to work out. However, snowtown was pretty awesome last Christmas with the sledding hill and the visiting santa thing. The main problem I've seen with Classic and Era is the seasonal based events. The gifting system was amazing but now it can't be accessed, and some other things were interesting.
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Yeah I agree with that. Maybe each town should have some sort of seasonal event. Maybe the key is to make towns that fit for each season. York Bay could host a bunch of summer events like a beach party and a volleyball tournament. North Graal could have some sort of Fall events (not sure what they could do for events) too. I totally agree that Snowtown was full of players during the Winter months and that was great, but in the summer who wants to play events in the snow. Maybe for a summer surprise they could open a market for people to sell and trade stuff and put it in North Graal. Also if they added jobs that were specific to certain locations that would make areas way more popular!