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Then I'd buy all the shell shops, so I'd get a hell ton of money from ppl buying shovels! Wait if ppl sell stuff like trash could we get money from fat too? Cuz if I did, I would buy those too!
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Your profit only goes up if the revenue of the company goes up. For example, say the Shell Shack makes 20,952,592 this month but only makes 20,951,200 next month. Your share would then lose some of it's value.