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I find that players only recognize an update when it is grouped together as a large offering. It's a shame because if you release something every now-and-again (like you are suggesting) they totally overlook its value. On Classic people only seem to view entire town releases as updates
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not true, big towns and stuff just get abandoned, you need to keep a constant stream of content, a actual story, a river to feed players, not tsunamis every 3 months.