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I find that players only recognize an update when it is grouped together as a large offering. It's a shame because if you release something every now-and-again (like you are suggesting) they totally overlook its value. On Classic people only seem to view entire town releases as updates
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Well, that may be how it is on classic, and it may be this way for some people on era. But for me and some others, constant updates is what makes (made) era fun from its release.
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that's the thing though, era players are different. They litterally get satisfied with the release of a new gun or two every other month. That is the extent of a great update. It's just that it has been that way for about 2 years now, with the inclusion of the every now and then "wow" update (zombie mini game, new bases, new zones, new events, etc) It is just over done, and people are just bored with it now.
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Explained much better than my crappy one.