I really wish Activision would die, not because its games are bad or anything, but because Activision's aggressive yearly publishing cycles warrant less new IPs, less truly innovative and risky games, and less overall quality in the gaming industry no matter how you slice it. Call of Duty's insane popularity and Activision's insane greed have bred a perfect storm. All developers are now bending over to heed the yearly release mark so they can compete with Call of Duty. Look at Assassins creed, Halo, and almost any other big franchise that isn't published by a company based in japan. The market is saturating, and sure Black Ops 2, 3, and 4, may be fantastic games and/or refinements to their own, but because of Activision it is really hurting the gaming by making the entire industry less risk adverse and creative in the long run. Its just safer to cash in on making perpetual yearly releases of the same franchise until it dies (Guitar Hero) instead of moving on to something new and risky now.