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Make a long story short please.
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Only reason most keep around is because they still come on to chat to friends that they met ingame or because they are clinging on to hope of the game actually progressing into something they have wanted from day1... Also with the little updates that make them believe that they are working there arses off making a big storyline/quest E.G. remi and marions quests, golden gate, the void(for brief time) even little edits like making another path/stairs above the battle arena... having an event tent, adding a room in the bank etc.
ALL THESE GIVE PLAYERS HOPE... but in reality it's all to keep the players.
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^ In shorter terms, they need new activities/guild activities