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If you release something that people think will lead to more, just like that cave and the pipe and the game, it gets people to stick around to wait and see what happens. It shows hope for the server, that something interesting is coming. Even though it takes forever and people are getting anxious, it keeps us wanting more.
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No, it's more a case of 'I will add this for when we look into it instead of a random cave appearing from the side of a cliff, or a house suddenly changing entirely.' Better to get it all in early.