I agree about how the GST shouldn't be hosted as often as people want. It wouldn't be as significant if it were hosted repeatedly in a year. For one, winning wouldn't be such a big deal if everyone knew there would be another GST in a couple months.
Though this may be an extravagant comparison, the Olympics are 4 years apart for the same reason. If the Olympics occured often, it wouldn't be as substantial as it is being every four years.