Ok so ya know how most people use trade tables and only a noob or some idiot could get scammed at this point? And you know how people will use iTunes for absolutley anything? This is probably a way to keep people to use the trade tables so that they have to use it for any exchange and people will buy gralats like they do (i dont see the point in that) and the game gets money.
Although there is a fact going against my theory. The admins probably would know that people would be smart enough not to waste itunes on gralats just to pay $100. But as stated earlier by someone the probably dont have enough brain cells to figure it out.