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If it's too short, so will the lottery. I believe once a week is a great idea. Every Sunday is a good idea. If it were 15 minutes, the lottery would be nothing special, the same continuous thing everyday, winning very little.
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One week from Monday-Sunday isn't good. As you see, by the time it just reaches near Friday or Saturday, everyone will have 100 tickets and that will make it hard to win cause ONLY 3 winners gets the prize(Jackpot). 1 day is fine.