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Well here is something you have to understand. If Apple put absolutely everything they have into the making of these iPhones then what would they have to release for next year? They've can't just go and throw every single idea they have into these phones or else they'd have nothing else to release in the future.
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All they did for the iPhone 4S->5 was add a few megapixels to the camera and made the screen a few mm taller. Oh and changed the charging dock to screw more customers for money.
Apple has lost all creativity and innovation since Jobs died.
There's nothing for them to do anymore before they start copying features from Android, which they have already done in iOS 7.