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All they did for the iPhone 4S->5 was add a few megapixels to the camera and made the screen a few mm taller. Oh and changed the charging dock to screw more customers for money.
Apple has lost all creativity and innovation since Jobs died.
There's nothing for them to do anymore before they start copying features from Android, which they have already done in iOS 7.
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Uh no? iPhone 4s --> 5 was not only adding a few megapixels to the camera and made screen taller.... It had a more detailed retina display.. Plus the upgrade of the a5 to a6 chip... Plus, faster than the 4s. What the world you talking about?