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He knows what he's doing and he's probably raking in a lot of money from these videos. Its not like these videos are getting famous because the singer is a celebrity. They're engineered to be popular from the hate.
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That's exactly what he is doing... But I don't know why all the hate. They may not be musical masterpieces, but they're not that bad. I find them entertaining. The one about Chinese food is pretty catchy. I love Chinese food too:
http://www.youtube.com/watch?v=ZOJTlw0_gtg