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This is only what I've heard, so I cannot confirm whether it's true or not. What I've heard is GFX staff are expected to make 'x' amount of hats in 'x' amount of (time interval). If what I've said is true, then it makes perfect sense these hats are unappealing. It becomes more of a chore to make hats, and there's hardly any incentive to make them with quality. Like Simons said, the idea behind the hat is not the real issue. The creativity process may be rushed, and limit the quality of the hat. I don't believe they hire just anyone out there who owns MS Paint, or GIMP on their computer. Everyone on there does has some type of unique skill or style they can contribute. What could've been something cool, and creative would've been limited by a time factor.
However, in some cases there is just no real desire to make the hat, other than "If I don't have this hat done by ___ I'll be fired." If this is the only risk imaginable, it's hard to understand why people don't produce excellent results. They're not getting paid to make these hats. They're not getting any real 'reward' or fulfillment from this task other than the satisfaction of creating something everyone can enjoy. So then, why sign up for GFX staff? Or any kind of staff position for that matter? It makes no logical sense to do something you don't enjoy, for no reason at all. Or maybe there is a reason, and you still don't enjoy it. Now that's much worse than not having a reason. If you only sign up for GFX positions just for yourself to sit up on your high horse, make only the best hats for yourself, and play social bureaucrat: please, quit now. Quit your unpaid job, with no harm being done to the game or yourself, and rethink how else to gain significance without trying to be superior than anyone else.
To sum things up, there are two possible reasons why there's a great dissatisfaction with all the new hats being made. The first being, too much pressure on the staff team. The second being, they just downright don't care. Now, like I said earlier; everyone who has been hired has some skill or ability to create in their own way. The problem is not, and will never be: the people making the hats just suck. That is false. And it isn't anyone's place to criticize, especially if we don't make hats of our own. I suggest this matter should be approached more with sympathy for those who've worked hard, and those who have not, because those who have not are misguided and not in the right place or have the right motivation. Therefore, it is our job to provide feedback that will only improve the quality of their work, and ethic.
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