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Free enterprise? If every ISP does the same garbage you don't have a choice...nothing 'free' about it other than their freedom to be assholes. If people had alternative ISPs to choose from it wouldn't be as big of a deal as it currently is.
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Well the beautiful thing about free enterprise is that companies can do what they want within the limits and restrictions of the industry.
ISP's compete with each other, due to free enterprise, and the results of this competition is lower prices or better benefits of your purchase. So the market I would think would prevent any ISP from doing this.
The first ISP that does, their customers may do a mass exodus to another provider that doesn't (initially) and would make doing these things impossible for any mid-level ISP to do. I don't think all the ISP providers will have a meeting and go into it together, they are competitors so I doubt that many of them will try anything like this. I am sure some will, it seems very profitable, but it's unrealistic that they all do this. So I guess we will have to wait.