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Are you stupid? There are so many servers that most of the people that play this game would not know which server to play. The fact that so many servers are being released will keep Zones player count from rising which is a bad thing.
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You're right, the playercount would be higher... On that one server. Not in total though. Different people like different styles of games. Having multiple servers captures more people as it appeals to a wider target market, having a single server would be bad as it would attract fewer people leading to lower revenue for TOONSLAB. I don't see any negatives to having multiple server for anyone, TOONSLAB are making more money - Players have more choice.