Just an idea. Since iClassic does it so well without even trying, why not make an iphone server where the main focus is socialization? Furniture could be where the money is at in such a server. Furniture and maybe something I like to call "Personal Social Spaces". Personal Social Spaces are like upgraded, more flexible versions of houses. They come in multiple sizes, ranging from single levels to bigger than guild houses. You can turn them into thrift shops where you can sell hats, restraunt roleplay areas, all that kind of stuff.

The server could be set in multiple areas- a city, the surrounding suburbs, the sewers, and a huge mall. There is no killing or sparring, unless a player sets their personal social space to be a spar arena, in which case players can spar for fun with your usual classic swords. There could be an arcade in the mall, in which players can play multiplayer minigames, wether it be original ones for the server or old EUROCENTER iphone games like battle online and dinosmash. Additionally, in the city, there could perhaps be a casino.

So far I'm out of ideas, so I'll just ask for opinions now.