Everybody has different enjoyment in this game. tbh doesn't matter if you do 5 1ks or if you do 10ks, whatever makes u happy should do.

For SoN members, I am pretty sure they were expecting to get a mount AND a hat, cause that's what a lead friend told me long time ago. That she was accepting graphics from people. They kept on after 10k because they thought she was making a list for 10k mount and she kept kicking inactive ones from the sub. Mostly a cycle of noobs.
If SoN MEMBERS(excluding Kate) really did it for FUN (Which is not. clearly), I think Kate should've made a separate tag to memorialize loyal members with her gratitude. So I will conclude my thought with SoN abused noobs.

For BFM, I think they are playing smart, they know 1k = 25 custom hats, rather than 5k = 50 custom hats. That's a smart choice. People are calling them a 'Hat chaser'. If that's a thing, I would call most of you a 'gralat cheater', cause I earned ALL of my gralats (including my gh, house, slot bought all of them from FB version with gralats) using pyrat quest, bug catching, loot hunting while most of you got your gralats from purchased them with real life money.