They should automate the events (if that means creating new events that can be automated, so be it) and make them more regularly accessible - get a season pass to be guaranteed an event seat at least once, run them every hour, change up what game it is that's up next every now and then. Players who buy a ticket beforehand could 'sign up' for an upcoming event at some in-game location... maybe some sort of set up akin to the revolving hat selection at bazaar.
There I go with that common sense crap again 
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Weighted Reservoir Sampling Algorithm to allow for factors like "the player has never participated in an event" to weigh upon the likelihood of a player being selected out of all people who sign up for an event while still being random.
http://www.graalians.com/forums/show...1&postcount=55
Common measures of lag and a real world example of how the measures are used to restrict gameplay features. Data collection on these measures can also be used to identify bottlenecks in server performance.
http://www.graalians.com/forums/show...18&postcount=1