I think the name Rufus just, sort of... hits that flow of language spot on, to where it creates a satisfactory image in your mind, a spectacle of visual imagery that forces you to not only remember it vividly, but also relate. Same thing with Coco, and many others, including Furryamigo, and Shmegg, too. I think a person's name, if picked blindly, meaning he picked it based on what he likes (which could be subconscious), is a reflection of himself. Oh, and Higbey. Can't forget about that wonder of a guy.

In other words, a name, if picked blindly, SHOULD be a reflection of you. It shouldn't be created for others, but rather for you. Now, if people can relate to that name, that's when they remember it, and you become popular. I think someone mentioned earlier that a name is essentially an essay hook for a person, at least, in video games. So if they can relate to the first thing they see on you, then you will be remembered. I don't know, it's just a theory.