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Its not hurting new players, its just making them actually try to get the item desired. I think raisig the price, making stuff like auction guns primarily collectors items (meaning they wont be stronger than all other guns, just fancier) and adding more hats is another option. Mmo games dont do well when everythings handed out easily
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Thing is, almost every player who isn't new has the alien blade or any weapon they want in the ZC shop, so it would essentially hurt the new players who would have to pay 5x more than all the older players paid, which only makes the older players wealthier in the trading economy, especially at first. Raising the prices would in the long term decrease the amount of ZC, but it would take a while. At the beginning, all that raising prices would do would be making 1 ZC worth more, which again, would just make older players even wealthier. Someone with 20k zc would then essentially have 60k ZC. It's really a terrible option. Zone has done too many 'quick fixes' without thinking of the actual consequences, and that's caused many issues, short-term, and long-term.