Fair points on why to have (seasonal) yes, but daily/weekly/seasonal is relevant to getting to a bigger grand goal that had been there for years.

Like they could still have a seasonal which gave prizes or whatever but alltime was to show who's done most over the years, guilds/even players would now just get lots of kills etc see there miles ahead(eventually) then stop and do whatever like its shown by that dead guild s.e.a for the Season..so it's basically same thing but you declining it because its alltime..if guilds wanted to be up there they eventually would.

But I guess I can't really say for this new guild system and how it's exactly going to work/even out, care to say on that part