Community involvement is something I believe needs to be addressed. I remember before I was part of the staff team as well as during, staff were able to freely interact with players and it assisted a lot in helping out. Now as a player I would t know where to go or who is even on the staff list. I get that you want to keep staff and players seperate, but if staff aren't around to be seen then there's no sense of security or someone to turn to for help etc.
At the very least, I'd like to see PR staff that are built up of players who have played the game for a number of years, who are knowledgable and friendly.