Hello,
I have been walking around Ol' West and getting a lot of ideas on what can be done to increase several factors that make players want to keep coming back for more. A full questing ecosystem throughout the server, alongside a storyline, would help a lot. I don't want to go into too much detail, though I know we can go a long way if we collectively get ideas and concepts together. There could even be new areas that require you to complete quests to get there. Maybe you can create a party, or group of players, that are able to do quests together that require several players to communicate and work together to accomplish tasks. It's very important to implement aspects that encourage the community to be a community.
I'd just like to cause a spark here!