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Snow Town gets no player activity aside from the every other month hat additions in its Hat Shop. The reason players don't go there often is because you'd either need 2K to purchase a lantern or 3K-4K for a draisine. For this town to be used to its full potential, it should be like Deadwood is for Halloween.
Server gonna be laggy anyways during Christmas week.
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Moving gift sales to Snowtown won't solve the problem of no one going there. You'll have enough people there for the end of December, but that's probably only going to be for about a week since gift sales don't begin in early December.
For the town to be used to its full potential, it should have something that makes players want to come back.