Tip: Don't call it a "1k" anymore, a lot of players probably shake their head when they see guilds still saying things like, "join our journey to 1k". Stopping at 1,000 hours shouldn't be a thing anymore, I have no clue why guilds have still been doing it.
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Not everyone wants to tower non-stop, one-thousand hours is a completely reasonable goal for someone who wants to experience towering but has no intentions of doing it as their main activity.
I towered once in 2012 just to experience it, the only other time I towered was Illusive with friends in the final month of guild rewards and there was a boost of activity but even then I was not that active with it and it probably was not as pleasurable for me as it was for others.
Some people just do not like sitting in towers all day, that's completely reasonable and I think the one-thousand hour 'journey' is fair.