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Figured it out. The gif hats have two frames each which is equivalent to having two hats. The normal price for this year's anniversary hats are 3.5k - double that and you get 7k. You're essentially paying for two hats.
1 for the price of 2!
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The rainbow headphones were worth 20k, while the normal one's were worth 4-5k. It might be silly, but it's probably true that, because it's a gif they raise the price.
They stopped letting people upload 1k gif tower hats for a reason, I don't remember why exactly.