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You're right, but making more GFX and adding more shops makes them more money. That's ultimately what it comes down to. As sad as it may be, Classic is geared towards making money through selling stuff like hats and furniture. It's not like Era where they make money by selling expensive guns, and at the same time those guns increase activity in PK and Spar.
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Did some one just make the point that pk/spar brings in no revenue?
That's not accurate. These aspects of gameplay provide a way for players to spend their time in the game, socialize, and interact with other players in a competitive atmosphere. Seeing as though spar and pk fail to provide gralat prizes to their participants, these guys are the bread and butter of gralat pack sales.