This is less about the guild system but more about what kind of incentive needs to be implemented. What would pull all of you into wanting to tower again? With the way the system was exploited, which was absolutely disgusting, what kind of rewards would you enjoy "towering" over?

I never cared for hats when I towered, I just wanted to make a guild that would some day be notorious in taking and holding a towers much like Maphasy or Ninja Warriors. As soon as I started getting my stats to a worthy look, the reward system was eradicated and towering became nothing more than something to do if ye didn't feel like sparring or buying stuff for your house. I didn't think this would kill towering, but I was wrong since they hadn't put in a secure system to replace the old one.

As of now there is no point in towering at all, unless you just want to do it to have fun there isn't anything to compete for now. Hats alone are meh, I don't think that would spark everyone's interest at this point since not too many currently care for hats. I could be wrong, though.

We saw something about a guild shop, which opens up many opportunities such as points for how many hours a guild holds a tower to spend on items or things in the guild shop.

A new loyalty system should be in place to prevent anymore of that rec, use, kick and repeat BS. Perhaps a penalty system if ye kick a member. "But that can also be exploited since people will troll guilds!" Keep the word loyalty in mind, because a guild shouldn't be filled with randoms to aid your goals.