i have been

my dream server:
not large, perfect size for the population using it.
Story line with a long list of challenging quests, that requires some skill, many trys, and a though process.
weapons, hp, shield, glove, horse. unlocked during the coarse of the story line.
at the end of the quests, you have unlockef all mandatory items, sword hp shield glove arrow bomb.
Events house line UN except with 2 coins. one for major events (tournys) and one for everyday.
Side jobs like Era's... garden, mining... ect
Spar= 2 regular, one streak room.
One guild spar
one tag team

instead of forts for guild compition my servers main thing would be differant game variations like Xbox match making loby, you an your guild come to the match making room and choose a game, games go from CTF-to capture the fort-or king o the hill-or survival (like hunget games). games won +_____ points , games lost +_____ points.
leader board would have guild with most points.
every mid year boards would be reset and top 3 guilds would receive statues in our awards room, and top 10 get a hat.

-guilds have 30 members limit
-allies can be listed but you can hit them and you cant chatt them.

all out doors can be pk'd and one area is worth 2 pks per kill, and a indoor place is worth 2pks per kill (to inforce those areas being used)

trading system
some shops. but only like 1-3 hat shops, hats should be used as rare prizes not hand outs in exchange for money